home Educational literature Create something new and original. How to come up with new ideas. What does it mean - "Idea Generator"

Create something new and original. How to come up with new ideas. What does it mean - "Idea Generator"

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Let's immediately check how creative you think.

Without hesitation and quickly name the poet, body part and fruit. Just read on after.

Most Russians will remember Pushkin or Yesenin, a nose or lips, an apple or an orange. This is due to a common cultural code. If you didn't mention any of the answers, congratulations: you creative person. If the answers matched, you should not despair - creativity can be developed.

Pitfalls of creativity

To make a discovery, you need to study a lot: understand the subject and not reinvent the wheel. The paradox is that it is knowledge that prevents discoveries.

Education is based on clichés "as it should be" and on a list of "as it should be" prohibitions. These fetters hinder creativity. To come up with something new is to look at a known object from an unusual angle, without prohibitions and restrictions.

Once a student at the University of California, George Danzig, was late for a lecture. There was an equation on the board. George thought it was homework. He puzzled over it for several days and was very worried that he had submitted the decision late.

A couple of days later, an excited university professor knocked on George's door. It turned out that George accidentally proved theorems that dozens of mathematicians, starting with Einstein, struggled to solve.

The teacher wrote the theorems on the blackboard as an example of unsolvable problems. Other students were sure that there was no answer, and did not even try to find it.

Albert Einstein said: “Everyone knows it's impossible. But here comes an ignoramus who does not know this - it is he who makes the discovery.

“Everyone knows it's impossible. But here comes an ignoramus who does not know this - it is he who makes the discovery.

In 1951, psychologist Solomon Asch asked Harvard students to "test their eyesight." To a group of seven people, he showed the cards, and then asked questions about them. The correct answers were obvious.

Of the seven people, only one was a participant in the experiment. Six others worked as decoys. They deliberately chose the wrong answers.

The real member always answered last. He was sure the others were wrong. But when it was his turn, he obeyed the opinion of the majority and answered incorrectly.

We choose ready-made answers not because we are weak or stupid. The brain spends a lot of energy on solving a problem, and all the reflexes of the body are aimed at preserving it. Ready-made answers save resources.

We automatically drive a car, pour coffee, close the apartment, choose the same brands. If we thought about every action, we would get tired faster. But to get out of a non-standard situation, you will have to fight with a lazy brain.

Standard responses do not move forward. The world is constantly evolving, and we are waiting for new products.

Mark Zuckerberg would not have created Facebook if he was sure that forums are enough for people to communicate.

Making chocolate in the shape of an egg or pouring milk into a bag instead of a bottle means breaking the stereotypes in your head. It is this ability to combine the incompatible that helps to come up with new, more convenient and useful things.

Collective creative

According to research by Northwestern University in the United States, over the past 50 years, the level of discoveries made by groups of scientists has increased by 95%.

The reason is the complication of processes and the increase in the amount of information. If the inventors of the first airplane, the brothers Wilbur Wright and Orville Wright, assembled a flying machine together, today a Boeing engine alone requires hundreds of workers. If earlier the business consisted of one or two trading shops, today companies own points all over the world.

When people express ideas, you can not criticize, ridicule and intimidate the authorities

brainstorming method

In Guided Imagination, Alex Osbourne described brainstorming method.

During World War II, Alex Osborne served as an officer on a ship carrying military supplies to Europe. The ships were defenseless against enemy torpedo attacks. On one of the voyages, Alex invited the sailors to come up with the craziest ideas on how to protect the ship from torpedoes.

One of the sailors joked that all sailors should stand on board and blow on a torpedo to knock it off course. Thanks to this fantastic idea, underwater fans were installed on the sides of the vessel. When a torpedo approached, they created a powerful jet that "blowed" the danger to the side.

We have probably heard about brainstorming, perhaps even used it. But they definitely forgot about the main rule of brainstorming: when people express ideas, one should not criticize, ridicule and intimidate the authorities. If the sailors were afraid of the officer, no one would joke - they would never have found a solution. Fear stops creativity.

Proper brainstorming is carried out in three stages.

Training: identify the problem.

Creative: prohibit criticism, collect as many ideas as possible.

Selection: analyze the results, select 2-3 ideas and apply them.

Brainstorming works when employees of different levels participate in the discussion. Not one manager and subordinates, but several department heads and subordinates. Fear of looking foolish in the face of superiors and condemnation from a superior makes it difficult to express fresh ideas.

You can't say it's a bad idea. You can’t reject an idea because “it’s funny”, “nobody does it like that” and “how are you going to implement it”. Only constructive criticism is helpful.

In 2003, Charlan Nemeth, a professor of psychology at the University of California, conducted an experiment.

265 students were divided into three groups and offered to solve the problem of traffic jams in San Francisco.

The first group worked on a brainstorming system - no criticism at the creative stage. The second group was allowed to argue. The third group received no conditions.

The group where the participants debated during the discussion came up with 20% more ideas than their opponents. After finishing, each member was asked if they would like to add a couple more ideas. Members of the first and third proposed 2-3 ideas each. The girls from the group of debaters named seven ideas each.

Evaluate each other's ideas should not be colleagues, but a third, disinterested person - then brainstorming will work

Criticism-argument helps to see the shortcomings of the idea and find clues for the implementation of new ideas. Brainstorming doesn't work if the discussion is subjective: you don't like the idea, but you like the person who said it. And vice versa. Evaluate each other's ideas should not be colleagues, but a third, disinterested person. The problem is finding it.

Three chair technique

Walt Disney came up with the solution - he developed three chair technique. The great cartoonist brainstormed like this:

There is non-standard task. Imagine three chairs. One participant mentally takes the first chair and becomes "dreamer". He comes up with the most fantastic methods for solving problems.

The second sits on a chair "realist" and describes how he would bring the ideas of the "dreamer" to life. The participant tries on this role regardless of how he himself relates to the idea. His task is to assess the difficulties and opportunities.

The last chair is "critic". He evaluates the proposals of the "realist". Decides which resources can be used in a manifestation. Weeds out ideas that do not fit the conditions, and chooses the best one.

The application of this method takes 15 minutes of working time. The main thing in any collective method is to listen to the group member. Each thought is a step on the way to solving the problem.

The Recipe of a Genius

Creativity is laws, not talents. It's not the ability to see the table chemical elements in a dream. These are specific techniques that help stir up consciousness.

If you feel like you can't think creatively, then your imagination is sleeping. You can wake him up. Methods, schemes and theories on creative development a lot of. It doesn't matter which method you choose for yourself. There is general rules, which will help in any creative search.

Clearly articulate. Correctly question asked contains most of the answer. Do not ask yourself: "What to do?" Imagine the result you want to get and think about how you can achieve it. Knowing what you need to get in the final, it is much easier to look for the answer.

Fight prohibitions. Don't take my word for it. The problem is not solvable if you tried and failed. Do not use ready-made answers: they are like ready-made products - they will solve the problem of hunger, but they will do it with less health benefits.

Combine the incompatible. Come up with something new every day: change the route to work, find common ground between a raven and a desk, count the number of red coats on the way to the subway. These strange tasks train the brain to quickly go beyond the usual and look for suitable solutions.

Respect colleagues. Listen to the opinions of those who are working on a task near you. Even if their ideas seem absurd. They can be the impetus for your discoveries and help you move in the right direction.

Realize the idea. Unrealized ideas are worth nothing. Coming up with an interesting move is not as difficult as putting it into practice. If the move is unique, there are no tools or research for it. It is possible to realize it only at your own peril and risk. Creative solutions require courage, but bring the most desired results.

For more details, see the Big Plans website.

Hello dear readers. In this article, we will share our thoughts on how to create something new, as well as analyze an interesting moment from the anime Melancholy of Haruhi Suzumiya.

Sometimes we face difficulties in life. We feel completely alone because of these difficulties. Perhaps we are not as sociable as everyone else, or we may have some kind of disease. Something that makes us "different" from the rest.

And nowhere, it seems, is there a place where everything would suit us, where we would be accepted. So you can lose heart, thinking that "life just cheated me with something and that's it."

But what if our difference, which seems like a "punishment" is actually gift? What if it's a problem that just we need to decide(which means it is quite normal that we are like this) and is it possible to help others in this? That is, if we have depression, then we need to set ourselves the goal of finding a way out of depression, if we can’t start relationships with the opposite sex, then we need to learn, and then as they say:

Save yourself and thousands around you will be saved.

A similar situation, in my opinion, is shown in the anime "The Melancholy of Haruhi Suzumiya", in which main character(Haruhi) everything did not suit her, the world seemed boring and monotonous to her. Let's give the dialogue of the main characters:

Haruhi: I was thinking high school with clubs it will be a little better, but everything is the same as in the compulsory education system - maybe I just made the wrong school ... There is a club for detective investigations. Kyon (Haruhi's classmate): So how do you like him? Haruhi (disappointed): Ah, funny people. They still haven't investigated a single real case. The members of the circle are ordinary fans of detectives and among them there is not a single detective, they are not even looking for one. Kyon: It's a common thing... Haruhi: I hoped so much for the supernatural study group, but only occult-obsessed psychos gather there - a nightmare, huh? Kyon: What do you say? Haruhi: AAAA! - what a bore! Even if idiots sit in such circles - what to say about the rest? Kyon: Well, there's absolutely nothing to be done - after all, people should be content with what they have and say thank you for having at least this ... As for those who are dissatisfied, it is they who make discoveries - they invent something and contribute in every possible way progress of civilizations. Who loves to travel invents cars and trains. Whoever wants to fly constructs airplanes and spaceships... And all this came to us thanks to a handful of people with a sharp rational mind. In other words, everything that we have we owe to these geniuses, these eternally dissatisfied ...

So, it turns out that Haruhi was interested in something, but she could not find support from others in this, so she remained alone.

But after Kyon’s words, she just decided to open something of her own (her own circle), where she could realize your ideas. Interesting, in my opinion.

It's funny what expression Haruhi had before she created "Team Sos":

rice. one

And what happened after, when she was captured by the idea of creating her own circle:

rice. 2

We are what we do all the time.
And perfection is not an act, but a habit.
~ Aristotle

Scientists have long suggested that for those with even a little willpower, it takes about 30 days to form a new habit. As with any new venture, the most important thing is to get started and overcome the first awkward steps. This is 80% success. That is why it is so important to make small but positive changes in your life for at least 30 days.

You've heard the old saying, "How do you eat an elephant? One piece at a time"? The same applies to changing your own life. If you try to bite off more than you can chew, you will only choke. But by biting off a little at a time – for example, by starting to eat a little healthier, exercise a little more, reorganize your workflow a little – you yourself will not notice how the elephant is swallowed and the goal is achieved.

Below you will find 30 challenges that can be completed within 30 days. Ready to testify - each of them has the potential to create a new positive habit in your life. Yes, some of them slightly overlap each other. And no, you don't have to take on all 30 challenges at the same time. It is better to choose from 2 to 5 trials for the next 30 days - but take them with all your heart. And once you're fully comfortable with them, choose a few others for yourself next month.

As you progress through these trials, remember that it is a slow, painstaking process. It cannot be forced. You have to work on it every day. Believe me, you still have enough time to become what you want. And don't settle for less than you deserve, or less than what you're capable of. And most importantly, no matter what challenges you face along the way, never give up. You are braver than you think, stronger than you look, and smarter than you think. You are at least twice as capable as the maximum that you have determined for yourself.

If you need to move your work or project off the ground, develop a new direction and increase the efficiency, both personal and of the entire production, generate a new concept. If you want to radically change something in your life, plan something big - generate new ideas. How? There are many ways to come up with something original and get amazing results. We offer you a selection of the most popular methods.

1. Brainstorm

The effectiveness of this technique has been confirmed by many. During brainstorming, you do not need to understand whether some goal is achievable and whether this or that task is being solved. Initially, it is much more important to convey it to others in order to discuss together all the advantages and disadvantages, opportunities and limitations, etc.

During brainstorming, absolutely all the ideas that come to mind are first written down, even crazy ones - you generate new ones, like a dreamer who has a limitless imagination. Then you think over each of the ideas as a performer - no matter how complex or simple they are, the main thing is that you write down all the steps for their implementation, understand all the advantages. Nothing from the invented is discarded.

Only then, when the flow of ideas is over, do you become a sane performer who determines how this or that thought is suitable for you or your company. Thus, the most complex and inefficient solutions are discarded. As a result of brainstorming, as a rule, a couple of thoughts of medium complexity remain, the most relevant and effective.

2. Wish cards and mind maps

To start the process of change, to come up with something new, you need to imagine what you want - to create a picture of your desires or fix it on paper in the form of a so-called. mindmap. The picture of desires is clippings from magazines and beautiful pictures that visualize your desires after fulfillment - a happy family, three children, a Labrador near the car, a slender body, pumped up muscles, etc.

A mindmap is a key idea or theme (for example, "finding a calling", "increasing income") in the center of a sheet of paper with branches. These are secondary ideas or steps to implement the main idea, which, in turn, can also have branches.

For example, you want to build a house. Write "house" in the center of the sheet. To build a house, you need (make separate branches from the word “house” for each sub-idea on the sheet) - create a layout, select a team of builders and architects, a place and materials for construction. Or maybe you intend to build your own? Each branch is expanded by detailing and you see the whole process of creating a house.

Everything you want should be in front of your eyes - so you can make changes, add or remove something, understand where you are missing an intermediate link in the implementation. An important point - after creating a mind map, be sure to take the first tiny step towards the goal that you have set for yourself.

3. Two in one

The essence of the method is the implementation of the characteristics of one object in another. To do this, he takes two ideas / objects that are not directly related to each other, and the search begins for how to implement the properties of a non-key object in a key one. According to this principle, handbags for shopping were created, which, when folded, look like a strawberry. Here, such characteristics as brightness, shape and unequivocal attractiveness of the berry for the female audience went into action. Or, for example, remember tea bags that look like men and animals taking a bath.

You can combine different features, and thus you can find different solutions to a specific problem and choose the optimal one. On the one hand, this is a warm-up for the brain, on the other hand, you learn to see the hidden, to find and apply in your work not obvious associations.

4. Preparation of the whole

The essence of the method is to separate the object or common idea into several parts. All parts are analyzed individually to identify one or more strong or non-obvious characteristics. Thanks to this, you either get a new, more concrete and bright idea, or collect the discovered features into a new object or idea with a cool set of properties and details. The same can be done when solving one big task – best solutions each specific small task become common way goal achievement.

5. Selling sand in the desert

The task is simple - you need to sell something, which is very much and, in fact, no one needs it. For example, snow in winter, and sand in the desert. Not serious at first glance, the game will turn on your imagination and push you to unusual decisions. If you play it often, you will notice that you find interesting approaches even to ordinary things. It may be difficult for you to figure out what to sell and to whom - connect your friends, write yourself 10 probable objects of sale and practice whenever you want.

6. Invention of the bicycle

It seems that everything in the world has long been invented. But no. Train your brain by perfecting one detail, part of an object or idea. So, take a problem that has been tormenting you for a long time, and those solutions that have already been proposed - and “finish” one of them. Perhaps what you once came up with will fit perfectly today, both for the same problem and for a similar one.

7. "Hunting" for ideas

A person's working memory cannot capture all the fleeting ideas that come up during the day. In order not to forget anything, write down interesting thoughts and important details - on a voice recorder on your phone, a notepad, or just on pieces of paper. At the end of the day, collect them in one place and analyze them. Surely, you have already thought of something very original today.

8. Six hats

The essence of this method is simple: trying to come up with something impressive, a person takes turns putting on imaginary hats of different colors. This divides the thought process into six modes. You can try on hats yourself, you can distribute imaginary hats among the participants in the discussion.

So, a white hat means an analysis of all the facts and figures on a particular issue, it is also checked whether there is enough information to generate a particular decision. Black - search for negative characteristics of the issue under discussion, yellow - analysis of positive features, green - generation of new ideas, modification of an existing idea, red - appearance of a bright emotional coloring, expressing emotions related to the topic of discussion. And the blue, last hat, is worn to sum up the results at each stage and summarize the whole work. Such mechanics allow you to quickly organize the process of generating a new idea, get a variety of objective results and bring a game moment into the analysis.

Thanks to television, humanity is gradually unlearning how to think and invent new things. What for? When the “eye to the world” entertains, and invents itself, and tells itself, and conveniently puts it in your mouth. Due to the uselessness of being creative, this ability atrophies in many. In that case, read below...

How to create new solutions (ideas, thoughts, problem solving…)

1. Examine the circumstances with the issue being resolved

It is necessary to (1) contemplate everything that relates to a topic in which a fresh idea is needed. And also (2) draw on your own or someone else's experience. But before...

Everyone's problem is filtering. As soon as a person sees in front of him, a “color filter” is immediately superimposed on his eyes.

"Filter" - bias, automatic or learned reaction, stereotyped thinking, ...

Freedom from filters - helps to see clearly, openly, objectively.

In general, the analogy with colored glass is complete. Unclouded vision sees Reality better than otherwise. Although the pink glass - everything looks nicer.

1.1 Contemplate correctly. How to look at the world without filters

This is how a child looks. You can recall the state when you did not yet have your own opinion on this or that issue. When everything was not yet divided into white / black, bad / good ...

So look at the new amazing thing. Watch until you start thinking with yourself, rummaging through your memory, thinking about what it should be like.

Eastern school meditation teaches contemplation, alas, for the pro-Western the very idea is not clear. How is it to contemplate? Yes, it's simple - look, feel, admire, but DO NOT THINK, DO NOT CRITICIZE, DO NOT COMPARE ... (turn off "I'm a talker" and "reasoning").

1.2. Remember all your own and others

Recollection also belongs to learning, i.e. previous experience on the subject. But you need to be able to look at memory without filters already.

As an option, or it is the only option if the topic is new: turn to third-party resources. The goal is to gain knowledge.

At this stage, you do not need to forcibly squeeze out a know-how idea, an answer to your required question. More on that below...

2. Don't wait for "Aha!!!". Relax, take a distance, be distracted by others

Don't wait for a new idea. Do not wait and do not squeeze it out of yourself. Forget, relax...

According to a certain nature, a person is arranged in such a way that he cannot simultaneously expect and create. It's like two sides of the same coin: while you're looking at the eagle, you can't see tails.

Perhaps, as you observe, collect new information, at one fine moment the sought-after brilliant idea will flash like a light bulb of enlightenment. Do not rush to put an end to this and limit yourself to the like. Perhaps the best idea is around the corner...

Just as our temperaments and abilities are different, the ideal answer to a long-awaited question can come in different ways.

He can come in a dream, the next day, in a month, or maybe in half an hour ...

You can’t distance yourself - get distracted by another topic of life. Sooner or later a new, indeed, new original thought will come.

A bit of biology

How is a thought, a word, an image stored at the physiological level in the brain? Answer: in the form of synoptic connections. Here they learned a new word - a new synoptic connection was formed.

These connections are some kind of brain tangles consisting of synapses, building blocks of the brain. There are a lot of them. Several "bricks" consist of either a word, or a thought, or a concept...

At the same time, this is something that can be felt with hands (real substance, matter, though very microscopic, and hands are also needed to touch them very microscopic).

How does a new idea appear? Thanks to new connection between similar connections (balls, bricks).

Compared to a smart toy. It's like a Lego constructor: there was a square and a cube in our hands, we connected them - bam, a new figure appeared. But for this you need to have a square and a cube.

Compared to electricity. It's like two contacts. A new thought is formed due to the discharge between them. But for this to happen: you need to have two wires (memory, knowledge of your own or someone else's) and let the current flow, at least on one wire (activate knowledge, by remembering or contemplating).

A step-by-step plan for creating a new thought:

Explore
1. Behold
2. Recall
3. Draw on someone else's experience
Distance yourself. Give the opportunity to come up with a new idea.

Do not wait for her, do not "squeeze" her out of yourself. She can come at any moment. It is advisable to bring a chair with you. For when she comes: she has not knocked you down with her genius. Joke)